Surely You’re Joking.
That’s what someone said when I told them I invested the second I felt the product.
Not a pitch. Not a deck. Not a spreadsheet. Just a moment.
The first time I opened the product.
The way it made me pause.
The way it made me think, damn… they really care.
That kind of care can’t be faked.
It leaks into every detail.
You feel it before you understand it.
That’s who we back.
People whose obsession is so real, you can feel it in the product before you ever meet them.
They don’t just build something—it builds them.
We don’t chase headlines.
We don’t waste your time.
We just make one promise:
Call us when you’re afraid to call anyone else.
When it’s falling apart.
When you don’t have the words yet.
When you're scared to call your investors.
When your heart’s racing and you don’t know what’s next.
We pick up.
And when things are going great?
You won’t hear from us.
Because we’re never in the way.
That’s it.
That’s the whole thing.
Just a quiet kind of commitment that lasts.
If you’re building something that matters—something you have to build—You already know if this is for you.
— Shane Mac
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