Surely You're Joking

Surely You’re Joking.
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That’s what someone said when I told them I invested the second I felt the product.
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Not a pitch. Not a deck. Not a spreadsheet. Just a moment.
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The first time I opened the product.
The way it made me pause.
The way it made me think, damn… they really care.
The way it made me feel something magic.
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That kind of care can’t be faked.
It leaks into every detail.
You feel it before you understand it.

I start with a thesis. Then ask, is this a great business? After that, it's all about the product and the people.

See, every now and then, you come across someone building a thing that don’t quite make sense yet—but it matters to them like air. People whose obsession is so real, you can feel it in the product before you ever meet them. They don’t just build something—it builds them.
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You don’t need a spreadsheet to know that’s the kind of person worth betting on.

That’s who I back.

I don’t chase headlines.
I don’t waste your time.
I don't care who else is investing.
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I just make one promise:
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When things get hard.
When you are struggling like we all do.
When you're scared to call your investors.
When your heart’s racing and you don’t know what’s next.
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Call me. I'll listen. For 15 years I've told founders the same thing: Call me when you're scared to call your investors. I'll be there.
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That’s it.
That’s the whole thing.
Just a quiet kind of commitment that lasts.

I back people who build like it’s the only thing they’ve ever wanted to do.
And I stick around long after the others stop replying.
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— Shane Mac

Investor in Remote, Suno, Radiant Nuclear, Particle News, Thirdweb, Acquire, Switchyards, Laylo, and 30+ more.